If your first Google Business Profile appeal was rejected, you are probably wondering if a second appeal can still work. The answer is yes, but it must be done right. Many businesses worry that a second denial could hurt their chances for the long term, and that is a valid concern. A poorly submitted appeal can delay reinstatement or lead to permanent suspension.
From our internal data, we have noticed Google Business Profiles suspensions have been increasing since the start of the year, with businesses now facing longer wait times to resolve appeals. That is why hiring an expert can be a smart move and why timing, accuracy, and documentation matter more than ever.
Before you panic or start over, know this: you can still submit a second reinstatement request, but it needs to be stronger, clearer, and backed by real fixes.
- In this guide, you’ll learn:
- Why your appeal might have been denied
- What to fix before submitting again
- How to submit a second Google Business Profile reinstatement request that works
- And what to do if you’re rejected again
Got Rejected? Don’t Panic, You Can Still Submit a Second Appeal
Most times, when your GBP reinstatement request is rejected, it is likely that your profile still violates Google’s guidelines, you did not submit enough information to verify your business, or you were just not able to prove your appeal case strongly enough.
Common Reasons Appeals Are Denied
First appeal attempt fails most of the time due to various reasons. Most business owners panic when they receive the dreaded suspension email and rush to submit an appeal.
Your second appeal is more than likely to get rejected again if the following points are not addressed.
- Providing real proof of business presence (like signage or a license)
- Sorting address-related issues. If you are using a virtual address or a co-working space, or a home address without visible signage and not setting your profile to a Service Area Business.
- Repeating your original message without addressing the issue
- Not fixing the issue before reapplying
Can You Submit a Second Appeal to Google Business Profile?
Does Google Allow Second Appeals?
The answer is yes, Google does allow second appeals. However, you must submit a new reinstatement form, and ideally, correct the problem first. The second appeal gives you another chance to get your profile back, but you need to use this smartly and wisely.
We have seen people ask if they’re able to make a second appeal or not, due to a lack of clear communication, they often get confused. So, that is it, you can submit a new, better, detailed and more compelling one after the first rejection.
Warning: Submitting multiple appeals without fixing the issue may lead to permanent suspension or ignored requests.
When You Should (and Shouldn’t) Submit Another Appeal
Now that you know you can submit a second appeal, you need to understand how to do this effectively. Below is a list of when you should and shouldn’t submit a second appeal.
Reapply if:
- You’ve fixed errors (like keyword stuffing or address issues)
- You have stronger supporting documents
- You now understand what triggered the first rejection
- You have received expert advice on what to do
- If you are unable to do this yourself, you have hired an experienced GMB Profile reinstatement expert or company.
Avoid reapplying if:
- Fundamental reasons for suspension are not fully addressed.
- You didn’t change anything since the first appeal
- You don’t have all the needed documents to strengthen your appeal
- Your business profile is not audited and brought into compliance with Google’s guidelines.
A lot of people, out of anxiety, rush to make the second. appeal. You need to understand that the more appeals you submit, the lower your chance of further appeals and approval, as it makes the case more complex. For the best advice on what to do, hire or talk to an expert for the best strategy to reinstate your profile.
How to Fix a Suspended Google Business Profile With the Second Appeal
As a leading Google Business Reinstatement company, we will share practical and easy-to-follow steps for fixing a suspended business profile.
Step 1: Review the Rejection Email Closely
Google doesn’t always give a clear reason, but look for hints like:
- “Violates business guidelines”
- “We couldn’t verify your business information”
- “Deceptive Content Behaviour Violation”
- “Business Profile Does Not Exist”
A close review of the email can give you a clue as to why it was suspended. The most common reason Google sends out is “Due to Policy Violation”. This is a very vague statement and often confuses many people.
When you are unsure of the reason, take your time to ask yourself if you made any recent changes to your profile, sent out your GMB link for reviews, changed your website or tried to open another profile in a close location for the same business or a closely related business.
After that is done, move to the next steps.
Step 2: Audit Your Profile for Violations
The profile audit process is the most painstaking part, as it requires a lot of patience and expertise. You can easily assume your profile is great in terms of Google’s guidelines, but we are always surprised at the problems found anytime we conduct an audit of client profiles.
For a proper audit, you need to understand if your industry has unique requirements or how Google expects you to set up your profile. This is more common with the Real Estate, Legal and Medical industries.
These are some common red flags to check:
- Keyword stuffing in the business name.
- The profile name is not exactly as it is in your LLC documents.
- Incorrect category or service area
- Suspicious edits or inconsistent NAP (Name, Address, Phone)
Step 3: Gather Strong Supporting Documents
Google wants proof that you operate from the location you claim. Previously, you could only send about three documents, but Google has now increased that to five documents. The more documents you have, the better, but not all documents do not carry the same weight.
Get the following documents below:
- A recent utility bill with the business name and address
- Business license or tax registration
- Photos of your storefront with permanent signage
- Screenshots of a branded vehicle (for service-area businesses)
The next step is to upload the documents. Ensure the documents are recent (about 3 months) and have the name of your business and location, if you have a location added to your GMB profile.
Avoid sending unclear or irrelevant documents, as this will reduce your chances of getting reinstated.
Step 4: Correct All Violations
Update your profile to match what’s on your website, documents, and other directories. Remove all fluff or keywords in the business name unless it’s part of your legal identity.
If your website, for example, has issues like no SSL, wrong contact details on the website or giving error 404, ensure that these are fixed. Remove unnecessary or irrelevant categories in your Business Profile and ensure you don’t use duplicate phone numbers.
Correcting all violations will take a good amount of time, and if you are unsure, it is best to reach out to the Google Business Profile Reinstatement Service or an Expert to help you save time and stop losing customers.
Step 5: Use Google’s Guidelines as a Checklist
Double-check your profile using Google’s official guidelines. This will help you avoid a second rejection.
Some industries like Real Estate, Legal Practices, and the Medical niche have a different set of guidelines due to the sensitive nature of these businesses.
Ensure the corrections are checked with the GMB guidelines
Step-by-Step: How to Submit a Second GBP Reinstatement Request
1. Go to the Reinstatement Form
Use the Google Business Profile Reinstatement Request Form. With a fresh new appeal, you will have an option on your GMB Profile Manager that allows you to file an appeal
If that is rejected, you can attempt the second business profile. A lot of people misuse the second appeal prospect, further causing damage to their profile or making it longer with subsequent appeals.
2. Fill Out the Form Honestly and Accurately
Don’t reuse the same message from your first appeal. This is your chance to clarify what’s been fixed. Give detailed information about what has changed and how you will continue to follow their guideline.
Use clear, simple and convincing statements to draft your application.
3. What to Include in Your Appeal Message:
- Clearly state what the issue was (e.g. address updated, signage added)
- Mention the documents attached and what they prove
- Be polite, professional, and factual
Here is a Sample Second Appeal Template
Hi Google Business Team,
I recently submitted a reinstatement request for my business [Business Name], which was denied. After reviewing the guidelines, I have corrected the issue.
I’ve updated the business name to reflect the legally registered name and removed any extra descriptors. I’ve also attached:
- A photo of our storefront showing clear, permanent signage
- Our most recent utility bill shows the business name and address
I kindly request a second review for reinstatement. Thank you for your time and consideration.
[Your Name]
[Business Name]
[Email Address]
4. Attach the Clear and Relevant Documents
It is practically impossible to get a business profile reinstated without having the right documents. This is a very crucial part of the press.
Ensure the document is clear and legible. ( Your use of CamScanner). May appeals get rejected because of blurry and unclear documents.
- Clear and not blurry
- In color (if possible)
- Relevant to your address and business identity
Best Practices to Increase Your Chances
- ✅ Don’t reuse the same message
- ✅ Explain what has changed
- ✅ Be polite, not emotional or defensive
- ✅ Don’t rush—get everything in order before submitting
What to Do If Your Second Appeal Is Also Denied
- Post on the Google Business Profile Help Forum: Sometimes moderators or Product Experts can escalate your case
- Contact Google via the Support Form or try their X (Twitter) support handle @GoogleMyBiz
- Hire a GBP reinstatement expert—some cases are complex and need specialist help
Should You Start Over?
If you’re operating legally but still can’t get reinstated, it may be better to create a new listing with complete documentation and a clean start—but only after deleting the suspended one and ensuring everything aligns with guidelines.
Final Words: Persistence Pays Off
Having your business profile suspended can be devastating, but giving up after one appeal won’t help.
By taking time to understand the issue, correcting violations, and preparing a stronger second submission, you give your business the best chance of being restored.
