After receiving a suspension notice, it is normal to think, “Why Did Google Suspend My Business?”. There are several reasons this could have happened, and in this article, we will look at those reasons.
Google is always refining their systems, trying to find the best way to keep its local maps clean, dependable and trustworthy, and while this is a good goal, it often destroys people’s businesses in the process.
Five Reasons Why Google Suspends Business Profiles
After working on over 300 Google Business profiles reinstatement cases, we have firsthand experience with why most business profiles get suspended.
- High Velocity or Frequent Changes
This is a common reason we have seen with people dealing with suspensions. Many small business owners do not understand how to manage their Google Business profile, and while trying to get things done themselves, they run into suspension issues.
Google is a data company and over the years they understand their stability is key to credibility. When you make too many changes to your profile, especially to your business name and address, it will automatically trigger Google’s attention, and in most cases, this leads to suspensions.
To get your business profile back live, you would need to first understand if you have gone against any of Google’s guidelines during the process, gather your documents, and file an appeal.
If you need help with this, you can reach out to our expert team, and we will be more than happy to help.
- Incorrect Address or Misleading Information
We have seen local business owner who have used an incorrect address while setting up their profiles. While this is not a very common case, this happens with profiles opened over 10 or 15 years, when verification was very easy.
Ensure your address is up to date. If your business location has changed, you should go to the business profile and make changes. Do not wait for Google’s system to catch up on the missing details and flag your profile.
Change the address to reflect your current location and go through the verification process again. You should do this when your business is off its peak season, if this applies to your business.
- Multiple Profiles For One Business
While having multiple business profiles for one person with multiple businesses is totally in line with Google’s guidelines, setting this up correctly requires expert knowledge of the process.
If your business operates across different locations, ensure you have all the necessary documents to prove your access to those locations.
Also, do not open your locations super close to each other. Ideally, they should be tens of miles away from each other in two different areas or locations.
If you have multiple profiles, do not use the same phone number for different locations. Use the appropriate and relevant location website URL for each location.
So, if your business is xyz.com and has a location in Florida, do not use xyz.com as your website address for the Florida location. Instead, use xyz.com/florida-office or simply anything that shows Florida in its URL or is dedicated to the Florida location.
- Having a Suspended or Restricted Google Account
Since having a Google business profile is primarily connected to having a Google email, if your email goes into bad standing for any reason, Google will automatically suspend your business profile along with it.
Always ensure the email connected to your business profile is in good standing and does not go against any of Google’s terms and conditions. If that happens, there is a very high chance your business profile will be suspended.
If you are unsure of how to manage the process involved in resolving this problem, reach out to us, and we will be more than happy to help.
Can we add more points?
1. Keyword Stuffing in business description
2. Keyword Stuffing in business name – adding location or other keywords to manipulate map rankings.
3. Setting up your business profile in a way that follows spam activities. Saying open for 24 hours when you are not. Addint wrong website to your profile. Not showing enough connection between your other online profiles and your business.
Conclusion
Having your Google Business Profile suspended can feel overwhelming like your lifeline to customers has been cut off. But don’t panic. With the right guidance and support, many suspensions are fixable and avoidable in the future.
Whether it was a technical issue or a guideline misstep, what matters most now is your next move. Let us help you navigate the reinstatement process with clarity and confidence.
If your profile remains suspended, we are here to help you through the reinstatement process. With over 300 business profile suspensions successfully lifted, we can help you get your profile back online in record time.
